Mo DezyanianinEmpathy Inc. — Occasional InsightsTo recover from COVID-19, marketers need to make friends with CFOs. Stat.This story was written for The Canadian Marketing Association. You can read the original article here.3 min read·Dec 4, 2020----
Mo DezyanianThe Five Myths About Marketers And Their CFOThis article was written for DM magazine. You can read the original article here.4 min read·Nov 23, 2020----
Mo DezyanianinEmpathy Inc. — Occasional InsightsThe pandemic provides an important reminder of how advertising can actually help societyThis story was written for The Message. You can read the original article here.5 min read·Aug 5, 2020----
Mo DezyanianinEmpathy Inc. — Occasional InsightsThe risky business of media marginsThis story was written for Media In Canada. Read the original article here.5 min read·Aug 26, 2019----
Mo DezyanianinEmpathy Inc. — Occasional InsightsWhat if advertisers were willing to pay people to view their ads?This story was written for The Message. You can read the original article here.4 min read·May 31, 2019----
Mo DezyanianinEmpathy Inc. — Occasional InsightsMarketers: We Don’t Need More Data!This story was originally written for the Canadian Marketing Association. You can read the original article here.5 min read·Mar 15, 2019----
Mo DezyanianinEmpathy Inc. — Occasional InsightsThe Red Menace is realOr Why Netflix is the biggest threat to Facebook, Google and Digital Advertising6 min read·Dec 11, 2018----
Mo DezyanianinEmpathy Inc. — Occasional InsightsIs your advertising risk-assessed?3 min read·Nov 7, 2018----
Mo DezyanianinEmpathy Inc. — Occasional InsightsDo you need an Amazon advertising strategy?E-marketer recently reported that Amazon, is the number 3 Digital Ad platform in the US. Right after Google (37.1%) and Facebook (20.6%)…4 min read·Oct 29, 2018----
Mo DezyanianinEmpathy Inc. — Occasional Insights80/20 — SixA winning campaign strategy3 min read·Oct 22, 2018----