Published inEmpathy Inc. — Occasional InsightsTo recover from COVID-19, marketers need to make friends with CFOs. Stat.This story was written for The Canadian Marketing Association. You can read the original article here.Dec 4, 2020Dec 4, 2020
The Five Myths About Marketers And Their CFOThis article was written for DM magazine. You can read the original article here.Nov 23, 2020Nov 23, 2020
Published inEmpathy Inc. — Occasional InsightsThe pandemic provides an important reminder of how advertising can actually help societyThis story was written for The Message. You can read the original article here.Aug 5, 2020Aug 5, 2020
Published inEmpathy Inc. — Occasional InsightsThe risky business of media marginsThis story was written for Media In Canada. Read the original article here.Aug 26, 2019Aug 26, 2019
Published inEmpathy Inc. — Occasional InsightsWhat if advertisers were willing to pay people to view their ads?This story was written for The Message. You can read the original article here.May 31, 2019May 31, 2019
Published inEmpathy Inc. — Occasional InsightsMarketers: We Don’t Need More Data!This story was originally written for the Canadian Marketing Association. You can read the original article here.Mar 15, 2019Mar 15, 2019
Published inEmpathy Inc. — Occasional InsightsThe Red Menace is realOr Why Netflix is the biggest threat to Facebook, Google and Digital AdvertisingDec 11, 2018Dec 11, 2018
Published inEmpathy Inc. — Occasional InsightsIs your advertising risk-assessed?Nov 7, 2018Nov 7, 2018
Published inEmpathy Inc. — Occasional InsightsDo you need an Amazon advertising strategy?E-marketer recently reported that Amazon, is the number 3 Digital Ad platform in the US. Right after Google (37.1%) and Facebook (20.6%)…Oct 29, 2018Oct 29, 2018
Published inEmpathy Inc. — Occasional Insights80/20 — SixA winning campaign strategyOct 22, 2018Oct 22, 2018
